Social Media Executive

After taking over from David as the link for the Digital Creative arm of the SRC project (though still under his careful guidance!), I was let loose to research the competencies required for a New Entrant Social Media Executive.  The competencies are detailed below.  Any thoughts on the competencies would be most welcome – let us know if you think anything should be added or removed.

 

Job Title	Social Media Executive
Level	New Entrant
Key Responsibilities	Implement social media strategies – research, analyse behaviour, monitor conversations, evaluate etc.Contribute to the creative process.

 

Domain	Level	Essential	Activity	Competence
Cognitive	2	N2L (Need to Learn)	Comprehension	Understanding of social media – how it works and the wider context
Cognitive	2	N2L	Comprehension	Comprehends the psychology of online behaviour
Cognitive	2	N2L	Comprehension	Basic understanding of SEO
Cognitive	4	N2L	Analysis	Ability to analyse use of main social media tools
Cognitive	3	N2L	Application	Uses social media to its full potential
Cognitive	3	N2L	Application	Monitors social media conversations
Cognitive	5	N2L	Synthesis	Constructs and implements social media strategy
Cognitive	5	N2L	Synthesis	Excellent written work
Cognitive	5	N2L	Synthesis	Excellent orally presented work
Behavioural	3	N2L	Complex Overt Response	Ability to use main social media tools
Behavioural	3	N2L	Complex Overt Response	Web literate
Affective	5	N2L	Internalising values	Displays creativity, passion and enthusiasm
Affective	5	N2L	Internalising values	Driven to see what’s coming next within social media and modifies work accordingly
Affective	5	N2L	Internalising values	Excellent written work
Affective	5	N2L	Internalising values	Excellent orally presented work
Affective	4	N2L	Organisation	Entrepreneurial and experimental
Affective	3	N2L	Valuing	Demonstrates understanding of brands and responsibility to represent them